The Labelmaker is transforming a unique story into a memorable and robust wine brand known as Downtown Urban Winery. This label truly showcases its history through its name, iconic gilded design, and the illustrated houses featured front and center. The design’s purity is overwhelming in history, allowing for the focus to be where it should. The details within the gold foil are absolutely breathtaking, and it’s always fascinating to see how a brand story can genuinely come to light through something as simplistic as an illustration on a label.
Like many of my projects, this one started with a phone call from Vesselin. I knew about his project already from a very dear friend who recommended me and my work to Vesselin. They are a team of 4. They have their vineyards and a small craft winery based at Sliven city center. The building they renovated has been used for more than 30 years for a carpentry workshop run by Vesselin’s Grandfather. So much about the story and history – 4 friends, city center location, old carpentry, craft wines, own vineyards – probably couldn’t be more interesting!
