Not all brand collabs make sense, but who doesn’t want to smell like a strawberry crumb cake?

The Crumbl x Dove collaboration, designed by JDO, brings together the indulgence of dessert in a way that feels both playful and extravagantly practical. The packaging leans into Crumbl’s signature pink, instantly recognizable to cookie lovers, while Dove’s gold branding maintains a sense of familiarity.

The typography mixes Dove’s refined script and Crumbl’s rounded, approachable wordmark. Images of Crumbl’s best-selling cookies, like Confetti Cake and Strawberry Crumb Cake, are featured on the bottles and jars, visualizing the collaboration’s dessert-inspired scents.