Not to follow in the footsteps of another company who decided they wanted to be known for more than donuts, the American chain Doughnut Peddler decided to change their name to Bakeface.

The primarily southern, rapidly expanding franchise has a punchy, modern new look courtesy of the experts at Pearlfisher, who gave the brand a bright, youthful palette and plenty of bubbly, charming typography. A deep, but still fun purple at the center of the rebrand gives Bakeface a mature undertone that can easily appeal to a wide range of ages.