Doritos just flipped the snack world upside down with its Stranger Things collab. Designed by the PepsiCo design team, the packaging leans into the show’s eerie nostalgia with a deep purple base and Vecna’s ominous stare wrapping the can. The most fun part, though? Glow-in-the-dark ink that lights up like something straight out of the Upside Down. The typography keeps things crisp and cinematic, letting the artwork do the haunting. Sometimes, limited-edition packaging designs like this can lean gimmicky, but this one is actually nicely done.