Using chunky fonts, color blocking, and a recognizable eye for an icon, BLINK coffee establishes itself as a unique coffee for millennials without the any pretension. The re-seable bags, colors, and various eyes to represent different blends gives this brand identity a playful nature that proves the company isn’t afraid to take risks and wake coffee lovers from sleeping on BLINK.
BLINK is a brand identity and packaging concept for a small roastery. It’s a coffee for busy millennials to brighten up the office hours with delicious coffee and bold, colorful packaging. The design concept is based on the idea that coffee helps you wake up in the morning and keeps you focused throughout the day. Blink also produces snacks and will open a small cafe.
