DOG’s Refreshingly Minimalistic Packaging Redefines The Pet Care Space

Published

April 27, 2023

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Heartland worked with Dr. Lisa Chimes to create a pet care brand with packaging that takes minimalistic design a step further. The simple white bottle paired with a black, bold typeface is stark, but the straightforwardness of the aesthetic is almost editorial, creating a new, refreshing look for the pet care market.

Editorial photograph

Heartland worked with Dr Lisa Chimes to launch DOG. Establishing the ‘Dog Care For Caring Owners’ brand Heartland, we then brought the brand world to life across identity, packaging, brand language, social content, signage and brand guidelines.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover