Bourbon drinkers, are you up for an adventure?

Then Rustic River might be just the bourbon whiskey for you—this is a rich, smooth spirit bottled at the tenth oldest distillery in Kentucky, and it isn’t trying to be anything else. Add that’s why Moxie Sozo, the branding agency behind the design, expertly crafted Rustic River to fit in perfectly with the major players while still standing out as a new journey for those bold enough to try it.

Rustic River was created to compete with existing, well-known brands and sell at an affordable price. “It’s an active, outdoorsy-feeling whiskey,” said Mike Bowman, group account director at Moxie Sozo. “They wanted to hit the demographic of people who weren’t looking for old, stodgy whiskey, but something active and premium that they could pitch to different retail chains.