Dieline’s Friday Wrap-Up: Planters’ Mullets, Tepache, and Malcolm Gladwell in the Middle

Published

August 12, 2022

Filed under

The Friday Wrap-Up is a newish column from Dieline where we talk about some of our favorite stories of the past week from the world of packaging and branding, whether it’s from Dieline or elsewhere. Expect a few shout-outs, fun, weirdness, and maybe even a little music.

I don’t know that I should give out my secret sauce for finding editorial content and stories for Dieline, but I can tell you that it involves an unhealthy amount of Instagram. Aside from LinkedIn and their extremely cringe missives from CEOs and founders dressed up as Bachelor-style “vulnerability,” it’s the best place to discover new designers and beautiful projects.

So I would like to add myself to the chorus of voices that are not Kardashians and say, once and for all, “make Instagram pictures again.” I don’t want Reels or full-screen photos. I don’t wish to have a TikTok-aping experience. I don’t even post stories, dammit. Just give me the straight, OG 2010-style Instagram pics, please.

Bill McCool

Bill McCool is an editor and writer based out of Los Angeles. Though new to the world of design, he has always been a storyteller by trade and he seeks to inspire and cultivate a sense of awe with the work and artists he profiles. When he’s not winning over his daughters with the art of the Dad joke, he is usually working on a pilot, watching the Phillies, or cooking an elaborate meal for his wife.