The Dieline Awards celebrates the most innovative designers and agencies, highlighting the best packaging from the last year. While we’ve honored the top packaging designs of the year for the past 15 years, this is the first time Dieline has created a separate tract (and announcement) for our conceptual and student entrants.
The winning designs in this new conceptual category offer a glimpse into the industry’s future. Conceptual work is always innovative. The designs come from some of the best student designers around, as well as entries from agencies created as experimental passion projects. It’s a world in which anything goes, and the briefs are almost entirely self-made, often with no client guiding the end result.
The same panel of jurors from the awards judged the student and concept awards, including Brian Collins of COLLINS, Rapha Abrea, vice president of global design at Coca-Cola, Madison Utendahl of Utendahl Creative, Fred Hart of Interact Brands, and Sian Sutherland of A Plastic Planet and PlasticFree. Entries were judged on creativity, marketability, innovation, execution, and on-pack branding, with a rigorous two-round evaluation process.
