Live hard. Snack well.

That’s the mantra of Dick Stevens, a new line of extreme snacks designed by retail design and branding agency Theory House, for Dick Stevens Extreme Snacks. These are snacks with a purpose, delivering benefits like high protein and antioxidants and low fat and cholesterol. Targeted to the extreme sports and Cross-Fit enthusiasts the bold package design features unique perspectives of B&W adventure photography and a see-through patch to reveal the all-natural ingredients.

“We were inspired by the extreme sports movement and created packaging that marries the appeal of Dick Steven’s adventurous spirit with the mindset of our target audience.”