Branded characters are an instant way to add a cheerful vibe to a packaging design, and True Story Brewing’s cans are proof. Designed by Deuce Studio, the eye-catching cans feature colorful, vivid hues and a playful type treatment, and when paired with the lovable characters, how could you not crave one of these beers?

True Story Brewing Co is a refreshingly exciting micro-brewery creating intensely flavourful craft beers and intriguing experimental brews out of the South West of England. The brewery founders wanted to create a brand based on the hilarious, shocking, or downright bizarre stories that are often shared over a couple of beers. Deuce Studio was asked to come up with a brand identity and packaging system which was impactful, immediately recognisable, and had heaps of personality. The core idea was to base every beer on a real story from the founders’ past, each one featuring a unique illustration on the front of the can, and the story itself printed on the back.