Bourbon distiller Jim Beam’s latest offering, Hardin’s Creek, is a series of limited releases named after the original water source in central Kentucky used by founder Johannes Jacob Beam.

In addition to showcasing rare and exceptional bourbons since 2022, Hardin’s Creek also uses the opportunity to cast aside category tropes in favor of exploration, symbolism, and discovery. Under the Hardin’s Creek banner, Jim Beam master distiller Freddie Noe experiments with new concepts anchored in tradition while looking toward future potential.