Denomination, the agency known for creating memorable and highly individual drink brands, created the phenomenal redesign for the sweet Italian wine Castello del Poggio. The goal of the rebrand was to create packaging that would allow the brand to reassert itself as a market leader and innovator. To accomplish this, Denomination created a modern color palette consisting of vibrant and vivid colors and added illustrations of flowers representing the flavor profile of each wine. The redesign is entertaining, playful, and most definitely celebrates the heritage and culture of these sweet wines.

Castello del Poggio has a fresh rebrand by drinks design specialist Denomination to elevate its position in the US market, and compete with challenger brands from within the sweet wine and Italian sectors. Zonin1821 – the largest private vine-growing and winemaking company in Italy and owner of Castello del Poggio – approached Denomination because it wanted to address the new challenges it faces in the North American region and reassert itself as a market leader.