Dekaf’s packaging, designed by the branding people, flips the script on decaf with bold visuals. Each bag is drenched in saturated color, paired with fluid, oversized linework that adds movement without any unnecessary clutter.

The lowercase, sans-serif “dekaf” wordmark anchors the front, while roast and flavor notes sit below. A black vertical label on top breaks the color block, nodding to specialty coffee culture. It’s clean and brings a sense of personality to decaf coffee that’s been missing.