The packaging for Days coffee capsules, designed by Aja Marie, leans on simplicity with a bright and cheerful twist. The typography is clean and unpretentious, letting the words “Days” and “Medium Roast” subtly carry the rhythm of the layout.

Vibrant cup illustrations line the boxes, each shape and color cueing variety and warmth without an overwhelming sense of clutter. This is the kind of design that thoughtfully brings out your inner child, a feeling that there’s magic in whimsy and delight in color.