Corona Asks Why Use A Six-Pack Ring When You Could Just Stack The Cans Instead?

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Corona is on a mission to reduce the plastic in their packaging, and they recently unveiled their next step in doing so—Fit Packs.

The Fit Pack is a lock and key situation, allowing each can of Corona to screw on to the top of another. In essence, your cans of Corona combine like a transformer to make other packaging substrates like a box or plastic wrap unnecessary. The design comes with an assist from globally active advertising agency Leo Burnett and is shortlisted for the 2019 Cannes Innovation Lions shortlist.

Editorial photograph