A wizard, an orb, and a staff walk into a bar. What happened next is only to be known after drinking The Wizard. 818 Design, a design studio based in Iowa, worked with Fathom to create a beer can that came to life. When the drinker’s viewpoint changes as they drink their can, the Northern Lights-inspired background graphics moves as well. Talk about enchanting. The inside of The Wizard contains a citrusy tartness that will most definitely awaken your palate; the outside of the can might just do the same.

When Confluence Brewing took on the ancient gose style of sour ale, the result was The Wizard. Co-founder and head brewer John Martin says, “We honored that natural sort of magic by culturing lactobacillus organically from our grain to quickly sour a whole batch of beer. The resulting brew retains the magic of the 1000-year-old style, with a citrus-like tartness and minerality that awakens and refreshes your palate with each sip.”