Sometimes we look to food to traverse us to distant, exotic places even when our bank accounts may prevent us! Enter Coles’ revamped sauce, and dip redesign, that injects a vibrant blue that is sure to inspire wanderlust in every consumer.

As strategic brand partner to Coles, one of Australia’s largest supermarket chains, Elmwood undertook the huge task of redefining the retailer’s own brand architecture. In the process, we identified an opportunity to create a range of global food products with more authentic flavours and recipes.