CBD is a non-psychoactive component of cannabis and, until recently, was a relatively unknown and little-understood element of marijuana and hemp. Today, CBD is now extracted from those plants and used to treat anxiety, pain, inflammation and a host of other ailments. The CBD oil market is estimated to reach $2.1 billion by 2020.

That kind of money isn’t coming from your patchouli-smelling, hacky sack playing stoner buddies. In fact, it’s fueled by consumers looking for relief from something that’s non-addictive, affordable and naturally derived, and it was only a matter of time until major brands took notice.