Diwali is one of the largest festivals on the Indian subcontinent. Celebrated by Hindus, Jains, and Sikhs, Diwali, also known as the festival of lights, is an occasion to come together with family, friends, and the community.

The theme behind Coca-Cola India’s latest promotion focuses on coming together during the annual tradition. Creative partner Ogilvy India conceptualized the promotion, and part of the 360 campaign includes a limited-edition Coca-Cola bottle that arrives locked to the sender’s phone.