Cherry Coke’s first new packaging update since 2002 will be unveiled
at New York’s Fashion Week. The redesign is in association with Rocawear, the
trend-setting apparel brand founded by hip-hop icon Shawn “Jay-Z”
Carter. “Cherry Coke already tastes great, but we wanted to give the brand
an energetic new look and feel,” said Katie Bayne, senior vice
president, Coca-Cola Brands, Coca-Cola North America. “By partnering
with Rocawear and its founder Shawn “Jay-Z” Carter, we’ve been able to
fuse design, fashion and music to create a hot new look and personality
for Cherry Coke and Cherry Coke Zero.”