Last year, the quick delivery service Gopuff announced a partnership with 12-time NBA all-star Chris Paul to bring more plant-based options to its platform, especially from Black-owned brands. Paul (also known as CP3) adopted a vegan diet in 2019 and has attributed his plant-based lifestyle to improved health and athletic performance.

Today, a new line of plant-forward snacks called Good Eat’n launches on Gopuff. The brand, co-founded by Paul and Gopuff, is a range of sweet and savory snacks with branding and packaging designed by Utendahl Creative (UC).