Chídr Design Studio’s packaging design for SAROTTO draws inspiration from the enchanting vineyard landscapes and the winery’s rich history, the use of print finishing and glass techniques transports the viewer into a poetic Italian countryside, establishing a visually compelling brand identity and narrative. The thoughtful placement of the brand name and logo on the packaging ensures a memorable and distinctive focal point. Meanwhile, the bold colors, combined with the tactile experience of rough cardboard and embossed graphics, tangibly conveys the essence of the brand, creating an immersive sensory experience.

SAROTTO is a packaging and branding design project. Enchanted by the family winery’s story and vineyard scenery, Chídr Design Studio employs print finishing and glass technique to lead the imagination into the poetic and peaceful Italian countryside, dedicated for an aesthetically appealing brand identity and storytelling. We strategically design the presentation of brand name and logo to create a recognisable standout point. The choice of frank and passionate colours, rough cardboard, and embossing graphics are met to deliver the romantic brand image from the look to the touch.