Cráneo Organic Mezcal is a spirit that honors the culture of Mexico and the well-trusted methods of distillation. Designed by Van Heertum Design VHD and David Ravandi (123 Spirits), the bottle features an Aztec Goddess, hand blown glass, and other carefully chosen details to truly bring it to life. The inspiration for the packaging is fully realized, giving consumers an experience from the moment they see it on a store shelf to when they empty their first glass.

“Inspired by the celebration of life, Cráneo Organic Mezcal is a single village artisanal mezcal handcrafted by local maestro mezcaleros and agave aficionado David Ravandi in the heartland of Santiago Matatlán, Oaxaca, Mexico. VHD got the inspiring challenge to create the suiting packaging. ‘The result is a design, that tells the brand story using all parts of the packaging,’ Rob van Heertum, VHD’s Strategy Director and Partner, says.”

“Cráneo Organic Mezcal begins with hand selecting 100% organic agave grown at 5,600 ft. Harvested when fully matured, charred pit oven roasted piñas are then crushed by a massive stone tahona to extract their sweet juice. Once natural fermentation occurs, small batches of Cráneo Organic Mezcal are distilled twice in copper pot stills capturing bold, complex flavors of agave, rich fermentation notes and smoke.”