Caviar Riofrío Raises The Bar On Rebranding

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Caviar Riofrío is a renowned brand of caviar founded in 1963. In need of rebranding and a review of their original product image, they contracted BUENAVENTURA STUDIO to create a new look to appeal to modern consumers. The sleek jars and choice of deep red and blue, juxtaposed by the light gray, stand out on a shelf and incite curiosity compared to a traditional glass jar.

Editorial photograph