Chase Design Group has redesigned everyone’s favorite breakfast drink. The Carnation Breakfast Essentials products have been around for years and years, yet the packaging system felt outdated. The new look modernizes the brand through a more vertically-inspired design approach. While most of the colors stayed the same, the updated graphics and type treatments work to make the packaging system feel much more contemporary, yet, the brand is still instantly recognizable.
A staple in family’s pantries for over 55 years, Carnation Breakfast Essentials® has reformulated its Original Nutritional Drinks and Powder Drink Mixes and introduced a modern, new look for them courtesy of creative agency, Chase Design Group (CDG).
Carnation Breakfast Essentials® Original Nutritional Drinks and Powder Drink Mixes now have 25% less added sugars‡ when compared to the former drinks, while maintaining a kid-approved taste. Moreover, the ready-to-drink format is now available in new Tetra-Pak® cartons that are recyclable with the cap on, made mainly from paper, a renewable resource, with responsibly sourced wood fiber that meet the environmental and social standards of the Forest Stewardship Council (FSC) and that will help eliminate over 3.8 million pounds of plastic annually. The brand turned to CDG for a distinctive and uplifting new look on packaging.
