Sunflower of Peace is a non-profit helping Ukrainians most impacted by Russia’s appalling, illegal military invasion. In a thoughtful collaboration, Theory Wellness launched its “Let’s Go Higher: Chews for the Yellow and Blue” campaign in which the cannabis-infused edibles with precise doses of full-spectrum, THC-concentrate oil will donate 50% of net profits to the non-profit group. The packaging system takes inspiration from the Ukrainian flag, using bold blue and yellow hues. Beyond the stripe pattern at the bottom of the box, the design is simple, allowing the main focus to be on the global impact the brand is making.
Theory Wellness, Inc. (“Theory” or “the Company”), an independently owned and operated vertically integrated cannabis company with operations in Massachusetts and Maine, announced it has raised more than $30,000 to support the humanitarian efforts by Sunflower of Peace, a Boston-based 501(c)(3) non-profit focused on helping those most affected by Russia’s military invasion of the Ukraine.
In April 2022, Theory made a commitment to Sunflower of Peace to donate 50% of net profits of its THC Blueberry Lemonade Ukraine Chews cannabis-infused edibles, which contain precise doses of full-spectrum, THC-concentrate oil. To date, the chews have raised approximately $10,000 each month since launching, which are helping to provide essential supplies and critical aid to the people of the Ukraine, including orphans, internally displaced persons and those impacted by the ongoing war.
