Petcurean Pet Nutrition’s new corporate identity and NOW FRESH and GO! packaging launched at SuperZoo 2011. Petcurean recently worked with Subplot Design Inc. to take their brand to the next level.

“Subplot’s strategic thinking and their unparalleled ability to draw insightful conclusions has been such a refreshing experience. Our product can be quite technical in nature and I have to applaud the team at Subplot for always championing our consumer’s desire for simple and clear communications”, says Petcurean Marketing Manager, Jaimie Turkington.

Designed by Subplot Design Inc.