‘Brand Identification Manuals for Coca-Cola’ is Pure Design Porn

Published

June 26, 2025

Filed under

Beverage Packaging, Design News & Trends

Standards Manual is an independent publishing imprint devoted to archiving and preserving design history through the reprinting of graphics standards manuals and compendia of archival work. Through these books, the group makes it possible for current and future designers to look back at substantial work from the past.

And for the hardcore packaging nerd, it’s an essential tome.

1 response to “‘Brand Identification Manuals for Coca-Cola’ is Pure Design Porn”

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7 months ago

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Rudy Sanchez

Rudy Sanchez is a product marketing consultant based in Southern California. Once described by a friend as her “technology life coach,” he is a techie and avid lifelong gamer. When he’s not writing or helping clients improve their products, he’s either watching comedies on Netflix, playing the latest shooter or battle royale game or out exploring the world via Ingress and Pokémon Go.