October 19th was International Gin & Tonic Day, and to celebrate, Bombay Saphire collaborated with Dan Lam, the well-recognized sculpture artist. Together, the two created the world’s first Sensory Auction, bringing Bombay & Tonic’s sensorial adventure. The event was splashed blue as an ode to the brand’s well-loved bottle hue, creating a beautifully artistic event.
In honor of International Gin & Tonic Day, October 19, Bombay Sapphire has collaborated with artist Dan Lam to host the world’s first Sensory Auction, an event where an exclusive work of art is auctioned off to a fan not with the most money, but with the strongest emotional, sensory reaction to seeing the piece. Designed to bring to life the sensorial experience of enjoying the Bombay & Tonic, bidders had their reactions to the artwork measured through a unique combination of emotional and intensity readings to discover the piece’s most impassioned owner.
