The packaging for Inch’s by Bloom leans into a playful, countryside feel. A hand-drawn typeface with a cheeky little leaf tucked into the “H” sets the tone, while a mix of red and green apples scatter across rolling hills and winding rivers.

The color palette is crisp and juicy, like the apples themselves, with painterly textures giving it a tactile warmth. The landscape illustrations wrap around the cans and boxes, nodding to the cider’s local roots without feeling too precious.