Stacy’s Pita Chips and Barbie have collaborated to celebrate Women’s History Month and Barbie’s 65th Anniversary. Barbie’s pink hue takes center stage as Stacy’s unveiled special-edition packaging in honor of the collaboration, reflecting a shared commitment to empowering women across generations.

This partnership aims to move beyond just a product-focused collaboration by amplifying women’s voices and stories past, present, and future. “At Stacy’s, we believe in the power of women to shape the world. Our partnership with Barbie is a testament to that belief, as we unite to inspire women to reach for their dreams,” expresses Rhasheda Boyd, vice president of marketing at Frito-Lay North America, in a press release. “Through initiatives like the Stacy’s Rise Project and now with Barbie, we aim to shine a spotlight on the resilience and ingenuity of women entrepreneurs.”