Vinegar Co. is a conceptual microbrand brought to life by student designer Allie McElwee as part of Pratt’s Prototyping & Production course. With meticulous attention to detail, this microbrand redefines vinegar packaging. Channeling a casual yet refined typographic approach, the labels exude a refreshing informality, setting Vinegar Co. apart from the rigidity of conventional vinegar brands. Soft pastel hues embrace the Boston Round Bottle and Carton, harmonizing with McElwee’s dielines, production files, and tangible prototypes. This packaging design radiates innovation, promising a future where Vinegar Co. could flourish on shelves.

Student Project for Prototyping & Production at Pratt. Created microbrand concept, dielines, production files, and physical prototypes for Boston Round Bottle and Carton. Features Sku’s for Apple Cider Vinegar, Red Wine Vinegar, and Champagne Vinegar. Software Used: Adobe Illustrator, Keyshot