Introducing a refreshing twist to the beverage scene, Studio Chong designed the refreshed packaging for Vacay to present a vibrant and spontaneous new look that encapsulates its brand attitude. Embracing the essence of playfulness, the design studio infused the logo with a joyful spirit, creating an engaging and memorable graphical expression. Building upon the fun and irreverence of the brand’s illustrations, Studio Chong breathed life into its identity, immersive experiences, ensuring that the brand’s infectious energy resonates with consumers at every touchpoint, making it a delightful and unforgettable addition to any occasion.

Our client at Gerry’s got in touch. After the successful initial years of Gerry’s, they had managed to grow and acquire Vacay – a well-known canned cocktail in the UK. The idea was to fold Gerry’s into Vacay, incorporating both Gerry’s attitude and recipes into a new, updated identity for Vacay.

Their existing core positioning: that Vacay is a drink for the free spirits everywhere.