While plenty of us are still taking the L for the Metaverse and moving on to brighter, shinier things—like social media phenom copycats—Kraft Real Mayo hasn’t lost sight of the future.

Yesterday, Kraft Real Mayo announced their foray into Web 3.0-ish with the Mayoverse, a digital space that makes your “weird little mayo fantasies” a reality.

Celebrating our deep, abiding passion for all things mayo, the brand took to Instagram and Reddit and asked their loyal fans to share those peculiar fantasies. Then, working with Nexus Studios and Weiden + Kennedy, they turned those wishes into dreams with an immersive metaverse-style experience, with four rooms one can explore: Mayo House, Mayocean, Mayobot, and Mayo Bash. Dive deep into the mayo fantasy, and you can walk away with a selfie postcard proving you were there.