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Millie Bobbie Brown Releases Her Own Coffee Line, And It’s Just What Gen Z Consumers Needed
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According to international online research data and analytics technology group YouGov, almost two-thirds of Gen Z-ers (63%) don’t drink coffee, nearly double the percentage of Millennials (33%). Of course, those statistics really only raise more questions. Is Gen Z not drinking coffee for dietary and health reasons, or is it because there isn’t a brand that best represents who they are?
If there was ever a celebrity who encompassed the Gen Z mindset to the tee, maybe it comes in the guise of Stranger Things’ actress Millie Bobby Brown. This time, however, instead of vaporizing monsters or moving things with her mind, she’s released a coffee line that best speaks to the under-25 population.

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