Julia Neiva designed the packaging for Marc Jacob’s Daisy perfume line that leans into an imaginative world that blooms beyond just the packaging. The uplifting design implements butterflies in flight, soft pastel hues, and, of course, imagery of the beloved perfume bottles that lie within. It’s a delicate aesthetic but one full of power and wit.

Marc Jacob’s iconic Daisy perfume line, “the Daisy garden”, often evokes both girlhood and springtime. But it’s a new time for young women — who are caught up in a burst of creativity in self-expression — and for those who are neither young, nor women, to channel the limitlessness and pleasure of youthful femininity. This was Brazilian creative director Julia Neiva’s inspiration for branding the Marc Jacobs 2023 seasonal fragrance set, tapping design minds FuLe and Grace Kao to create playful bees and butterflies that flutter around the bottle like a sweet-scented flower. But why stop there?