Patagonia's Mountain Suspenders Stay True To The Brand's Sustainability Requirements

Adding Suspenders to Patagonia’s accessory line presented the packaging team with a familiar challenge – to create a packaging solution that allows the product to hang in retail, while staying true to our stringent sustainability requirements, namely using material that is 100% recycled with a majority PCR content, sourced from FSC certified mills, and removing the need for any additional plastic attachments. The product itself made this challenge unique, given its shape and size. We also wanted to create a single card that would work on multiple suspenders sizes. Most importantly, we wanted to use a little material as possible.

After multiple dieline iterations including boxes and countless card configurations, we landed on a solution with several intentionally angled cutouts, allowing the product to loop around the card in a way that displays its most important features on both the front and the back. The card contains just the right amount of space to speak to the product while presenting the product prominently to speak for itself. We were able to successfully minimize material resources needed and optimize sheet usage based on the card dimensions. The product is easily assembled with the card by our factory and distribution center teams.