Cleancult is a brand of home cleaning refillable products free from harsh chemicals that uses cartons made from FSC-certified cardboard that’s entirely recyclable. Cleancult says its products use 90% less plastic when paired with refillable glass spray bottles. According to the brand, consumers can expect to cut out 55.8 pounds of plastic annually by switching to Cleancult.
And as far as cutting down on single-use plastic goes, that’s pretty darn good.
The brand has grown considerably since its crowdfunding days and is now shifting away from relying primarily on a direct-to-consumer (DTC) sales model. As Cleancult moves from a DTC-first to a more retail-first distribution strategy, the brand felt the need for a refresh that increases shelf presence and effectively educates consumers on the refill system in person.
