Featured image for allplants' Packaging Redesign By Pearlfisher Delivers A Sunny Approach To Pre-Packaged Food

allplants' Packaging Redesign By Pearlfisher Delivers A Sunny Approach To Pre-Packaged Food

by Chloe Gordon on 01/16/2023 | 2 Minute Read

Pearlfisher's packaging redesign for allplants, a pre-prepared, plant-based meal company, drastically propels the brand forward. The new design is inspired by a fresh approach, and through the sunny yellow box and a chunky, exaggerated typeface, the packaging is synonymous with a fresh, wholesome lifestyle.


After switching to a plant-based diet, allplants founder, Jonathan Petrides had big ambitions to inspire the rapidly growing ‘plant-curious' and flexitarian, consumer market.

Since its launch in 2017, allplants was in need of a redesign that would help elevate its journey into retail and to reinforce the brand’s mission to disrupt the pre-prepared food industry. Taking inspiration from its fresh approach to plant-based living, we worked with the allplants team to create a confident new visual identity and brand design, taking the brand from direct-to-consumer only to breaking into the freezer aisle and securing listings in Ocado and Planet Organic. 


allplants new design is charged with a cheerful energy. We introduced a bold, imperfect and playful new typeface – acting as a nod to natural food's diversity, pace and flavors. Inspired by street and mural art in North London, graphic patterns burst across allplants’ brand world touch-points – creating a new system to differentiate its world of recipes and flavors.