Pearlfisher’s packaging redesign for allplants, a pre-prepared, plant-based meal company, drastically propels the brand forward. The new design is inspired by a fresh approach, and through the sunny yellow box and a chunky, exaggerated typeface, the packaging is synonymous with a fresh, wholesome lifestyle.

After switching to a plant-based diet, allplants founder, Jonathan Petrides had big ambitions to inspire the rapidly growing ‘plant-curious’ and flexitarian, consumer market.