Aya Aroma's Well-Balanced Packaging Design Visualizes The Fragrances Within

Inspired by the power of candles and their respective scents, Aya Aromas was founded by two sisters. The packaging, created by My Creative, allows the fragrance of each candle in the range to take control of the color palette. While the main hue of the packaging is white, the patterned color showcases the power of aromas. In addition to the simple white shade, the sans serif typeface is balanced by the logo's intricacies, furthering the packaging design's well-rounded aesthetic.

Aya Aromas London® Designed and developed by two sisters (Georgette & Sophinne) with a passion for sensorial scents to awaken your mind, renew your soul and cultivate the sentiment of self care within your space.

My Creative produced a full brand identity and packaging system that explored each fragrance individually with a blend of mixed colours, taken form the inspiration behind the sent creation and its purpose. Each illustration followed the natural shape of a fern. The true translation of the West African word Aya. "eye-ha" a symbol of endurance and resourcefulness.