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TOKIO's Perfume Is Designed For Decisive Moments

by Chloe Gordon on 09/16/2022 | 2 Minute Read

Inspired by decisive moments, Estudio Cariño designed the packaging for perfume brand Tokio. When paired with the elusive black hues, the psychedelic-inspired typography and intricate illustration create a contemporary yet reserved aesthetic. The typography beautifully balances the design system, creating intrigue in an otherwise simple approach.


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We tried this incredible perfume, which smelled very black and white for us. Like something was about to happen. It smelled noir with a contemporary eastern vibe. So we designed a custom wordmark and symbol that explain themselves.
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