Think Packaging has worked with Duck Island, a New-Zealand based ice cream cake brand, to design a box that is as cake-friendly as it is user-friendly.

The boxes transport the cakes from the factory to the shop and serve as a prelude to the tasty and beautiful treat contained within. Designed not only to be sturdy and secure for the cakes inside, but the packaging is also elegant, taking cues from the cakes themselves: the boxes are a pink frosting color with gold foil text embellishments as the icing on top, completing the pleasantly sleek design.