With zero desire to leave her sweet tooth behind, Kristi Vartanian and her husband, David, set out to create their own. TiDBiTS is a better-for-you candy brand with packaging designed by Marc and Kenny from the creative studio Break Maiden.

The result is packaging that’s as sweet as the delicious candies within. The oversized, bold logo creates an immediate impact, while the monotone-inspired color palettes instantly allow consumers to recognize the flavors within. Approachable to kids and adults alike, the sweet candy pouches are as charming as the little tidbits.