While we consume coffee to make us feel energized and ready to conquer the day, the effects can sometimes cause us to feel uneasy and jittery. Jibby is a brand with packaging designed by Wonderkind Co. that helps consumers feel motivated and relaxed. The nostalgic approach to the packaging instantly constructs a more refreshing disposition for coffee. In addition, the typography and illustrations work together to create a buoyant system for a category that sometimes leans towards a stuffy aesthetic.
Jibby approached us seeking a package refresh, to give their coffee a playful, nostalgic feel. While coffee can sometimes make you feel anxious and jittery, Jibby is redefining cold brew through a thoughtful blend that incorporates CBD for a bev that promotes energy *and* calm.
