Freestyle Snacks Promises That This Will Be the Summer of the Olive
by Taja Dockendorf on 06/28/2022 | 2 Minute Read
Freestyle Snacks is on a mission to revolutionize healthy snacking by empowering everyone to have the freedom to nosh on whole foods whenever and wherever they want. Through a confident yet relatable personality, Freestyle wants us to be able to have our olives and eat them too.
The brand is launching with crave-able, convenient, mess-free, and higher quality olives than the dated center-aisle jarred ones you typically spot on the shelf.
The visual identity for Freestyle fully embodies its brand promise while driving appetite appeal to encourage purchase. Dynamic patterned illustrations act as the foundation for the pack, with warm, bright tones capturing Freestyle's magnetic energy.
The logo captures the playful nature of the brand with custom typography, upward movement, and letters that nestle together just so. Instead of a window to see what’s inside, olive-shaped faux windows bounce across the pack, creating rhythm and movement to break people out of their habitual shopping routine. Bold typography paired with a handwritten accent font embodies Freestyle's daring and animated nature.
Additionally, a resealable stand-up pouch means that their olives can easily be grazed on throughout the day or tossed into your bag for an impromptu picnic with your fellow kalamata lovers.
Images courtesy of Pulp+Wire.