Victorinox Signature Collection's Packaging Is As Simple As It Gets

by Chloe Gordon on 05/26/2022 | 1 Minute Read

There's something quite intriguing about beauty packaging, peeling back all the layers and going utterly minimalistic. Designers at Noreste prove the power of simplicity through Genepi's fragrance packaging. Utilizing robust yet simple typography, paired with just the liquid's hue, is profoundly uncomplicated packaging that packs a punch.


Editorial photograph

Along with the re-design of Victorinox Heritage Collection, we were also commissioned to make the re-design of their Signature Collection. For this range we intended to capture their brand essence, portray their Swiss roots, and reinforce their fresh, modern and adventurous identity.

These fragrances are inspired by the unpolished and authentic intensity of nature elements such as steel and rock. The old perfume bottles had different sizes so we unified them, therefore together they would look like a product family. We included the characteristic Victorinox shield to the bottle caps and added the iconic red background inside the packaging, both common elements to connect every brand product.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

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