There’s something quite intriguing about beauty packaging, peeling back all the layers and going utterly minimalistic. Designers at Noreste prove the power of simplicity through Genepi’s fragrance packaging. Utilizing robust yet simple typography, paired with just the liquid’s hue, is profoundly uncomplicated packaging that packs a punch.

Along with the re-design of Victorinox Heritage Collection, we were also commissioned to make the re-design of their Signature Collection. For this range we intended to capture their brand essence, portray their Swiss roots, and reinforce their fresh, modern and adventurous identity.