Pack of the Month: EZZ Drinks’ Packaging Goes Down Nice and Smooth

I like functional beverages that tell you exactly what they are, particularly beverages whose job is to give you some much-needed chill—think Recess or Daydream. Soothing colors and ethereal gradients are put to work to do all of the heavy lifting, telling you that, yes, you are about to calm the fuck down.

EZZ Drinks does pretty much the same thing. Designed by Belgian studio Quatre Mains with a psychedelic gradient and soft, pillowy letters, EZZ Drinks’ design goes down just as smooth as a yacht rock playlist. It’s no surprise that it was also Dieline’s most popular project of April. We spoke with Quatre Mains Creative Director Joseph Robinson about the inspiration behind the packaging design and how “calm is the new busy.”