Figueroa Mountain Brewing Reveals Updated Packaging Inspired By Santa Barbara’s Natural Beauty

Published

April 7, 2022

Filed under

Beer & Malt Beverage Packaging, Redesigns

Founded in 2010 by the father and son team of Jim and Jaime Dietenhofer, Figueroa Mountain Brewing produces craft beer while paying homage to their Santa Barbara, California home. Over the years, they’ve grown to over 200 employees and four taprooms along the central coast.

And now, Figueroa has unveiled a new brand identity, building on that love for the beautiful California central coast.

Rudy Sanchez

Rudy Sanchez is a product marketing consultant based in Southern California. Once described by a friend as her “technology life coach,” he is a techie and avid lifelong gamer. When he’s not writing or helping clients improve their products, he’s either watching comedies on Netflix, playing the latest shooter or battle royale game or out exploring the world via Ingress and Pokémon Go.