Aiming to help humans find a more tranquil lifestyle, EZZ is a brand of hemp-infused drinks created to calm the mind, body, and spirit. The packaging design for the stress-reducing beverages implements a gorgeous gradient through the psychedelic-type logo. The design itself is inducive of calming strategies, and it’s nice to see a brand be confident that typography and color choices can carry the branding without leaning into cliched illustrations or flourishes.